|
To be successful in business, you must have a profile of your ideal customer. If you don't know what your ideal customer looks like,
*How will you recognize him or her, when the two of you meet?
*How do you know where you should be spending your advertising dollars?
*How do you know where you should be marketing and promoting your business?
*What kinds of networking events, conferences and conventions should you be attending?
You don't!
The easiest way to create a picture of your 'ideal' customer is to look at your current customer base. Here are 10 questions to ask yourself about each of your best customers.
1. Who are your best - top ten - customers?
2. How did you get the business/accounts?
3. Why did they choose to do business with you?
4. Why do they continue to do business with you?
5. What do they like most about doing business with you?
6. What products do they buy?
7. How much do they spend with you monthly? Annually?
8. Who are the decision makers?
9. What do you like most about them?
10. What do they like most about you?
Write down your answers to these questions for each of your customers. If you don't know the answers, call up the customer and ask them the question. (Your customer will probably find your project very interesting and will certainly offer even greater insights as to why they like doing business with you). Once you have the information, review the answers one by one and look for common threads that connect you to each of your customers.
Discover the profile of your ideal customer and it will be much easier for you to grow your business, close more sales, and make more money.
***Carol's Confident Comment - "Growth is silent and subtle. One does not keep digging up a plant to see how it grows." - Emily Carr
|
